What is an Aim-Straight?

It is an innovative single use urinary product with multiple health and marketing applications.

Manufactured from water resistant, water flushable paper, physically an Aim-Straight is a cone that is slipped onto the penis for use when urinating. Aim-Straight cones can be dispensed from a purpose-built container positioned next to the toilet roll.

In addition its sanitising and diagnostic properties, it promotes good sexual health in both men and women and acts as an early warning to men of potential health and other issues.

The Product

What is the market for Aim-Straight?



Any man who stands whilst urinating including the elderly, the partially abled, and the obese.

Penile and Sexual Health

Men who seek optimal penile and sexual health.

The Market

A potential market of over 3.5 billion men worldwide.